What is TLD and gTLD? Do generic domain extensions hurt my SEO?
Generic top-level domain, What’s that? Need answers for this? You’re at the place!
Lately, generic domain names have started receiving attention from the audience!
Why is that? Because it’s amazing!
Starting with the basic questions related to generic top level domains
What is TLD and gTLD?
TLD is top level domain and gTLDs stands for Generic Top-Level Domains.
Example: hooli.xyz is a gTLD. (Yaya, I’m a Silicon Valley fan. Duh!)
It is the extension used at the end of every domain name, but this one is GENERIC.
A few examples are .accountant .call .xin etc.
gTLDs Effect on SEO
Google officially declared that new gTLDs would be treated the same as other TLDs.
Q: Will a .BRAND TLD be given any more or less weight than a .com?
A: No. Those TLDs will be treated the same as a other gTLDs. They will require the same geo targeting settings and configuration, and they won’t have more weight or influence in the way we crawl, index, or rank URLs. Source
Yes! Having a gTLD won’t affect your SEO at all. In fact, It serves as a classification for a brand/Tool/Organisation.
Benefits of gTLD
- Easy to remember (If you purchase a good domain with a relevant generic domain extension)
- Make it clear to your audience what the website is all about.
- Reduces efforts to implement advertising campaigns (Example: google.seo can have content related to SEO only.
- There are endless possibilities when using a generic domain extension.
Coming to the main reason why I’m writing this blog!
Why is .SEO not a gTLD?
I don’t know. I’ve had this idea for a very long time but even after such a long time it’s not implemented yet.
.seo can be one of the most highly ranked gTLD ever. Why? Because it’s Search Engine Optimization.
Why .SEO should be a gTLD
As I mentioned before there are endless possibilities when it comes to generic domain extension.
Below are a few reasons why .SEO should be included in the list of gTLDs.
Rising SEO Industry
Search Engine Optimization has become one of the most competitive industry.
Multiple companies have created platforms based on SEO ideas and much more!
Digital Marketing Improvements
Old times are gone. Companies from every industry need internet presence to reach out more audience.
Digital Marketing needs are increasing everyday, in fact every minute. New E-Commerce platforms are introduced everyday.
Millions of SMB’s have grown their businesses only using Digital Marketing mainly SEO.
SEO Tools with .SEO domains
There are thousands of SEO Tools out there, more will be introduced.
Lets take an example of the opensitexplorer by Moz.
Just imagine the tool having a domain name as opensiteexplorer.seo isn’t that amazing?
In fact, the team at Moz wouldn’t have needed to optimize the URL to moz.com/researchtools/ose/
More exmaples of SEO Tools on .seo extension:
You must be knowing many more tools. This is just a a small idea there can be 1000 more!
SEO Agencies with .SEO domains
We are a Digital Marketing agency and would love to have a .SEO domain.
Every SEO Agency would agree to have their brand/domain name associated with a .SEO extension.
Freelancers with .SEO domains
Imagine a freelancer’s name followed by .SEO extension can be a good way for freelancers to be specific about their niche.
With the ever increasing number of freelancers, individual SEO service providers and consultants there is huge potential for .SEO gTLD.
Bonus Branding and Marketing
Some people will agree to this and some won’t but if you are a SEO service provider, a domain with .seo extension is free branding.
This applies to others also whether it is a SEO Tool, Agency or Freelancer.
We being SEO’s should try reaching out to people as much as we can.
If you are reading this article do tweet us your opinion @haiyemayaseo
For latest gTLD Stats Visit https://ntldstats.com
Serious Note – #getseogtld
No infographics? It’s a serious note! Remember?