what is sem

What is Search Engine Marketing – SEM?

Search Engine marketing is a process of increasing websites visibility on multiple search engines via paid ads

One of the most used tactic to promote a website via paying search engines to share the website link and snippet at the top is known as Search Engine Marketing (SEM)

In order to increase search engine rankings, pay per click options are provided to list a webpage at higher positions compared to other websites. By far the most easy way to get enquires for your business, but the catch is it being costly compared to other internet marketing methods available.

For those who want to know more about SEO and SMM, here are some related posts

  1. What is Search Engine Optimization / SEO?
  2. What is Social Media Marketing / SMM?

Here are the Most common ways people explain SEM as:

  1. Paid Search ads
  2. Paid Search Advertising
  3. Search Ads
  4. PPC (Pay Per Click)
  5. CPC (Cost Per Click)
  6. CPM (Cost Per Thousand impressions)

Who shoud use Search Engine Marketing (SEM)

  1. Brands already having a proper budget to advertise.
  2. Companies who have funds and need more visibility.
  3. Advertising agencies for their clients.
  4. Startups with good investments.

To be clear its completely your choice but the ideal situations to use SEM are mentioned above.

Advantage of Search Engine Marketing (SEM)

  1. Easy to implement
  2. Cheaper than newspaper ads
  3. Provides analytics and reports
  4. Increases brand awareness
  5. Results are very quick

SEM for Starters

According to our research and analysis Google Adwords is the best search engine to advertise on that is pay google to increase your search ranking and get more traffic / enquires. Bing is also another good place to place ads. Yahoo search ads are also available these are cheaper than google but also provide less traffic compared to google.

For starters, actually everybody now a days uses Adwords express which is considered to be the easiest way to put up your ads on google.

Bing also provides approximately the same services with their paid ads

Do people click on Search Engine Ads?

A research done by google explains that more than 60% people click on google ads when it comes to buying a product / service. The problem is it varies in different parts of the world. Although there more clicks on ads compared to those ranking high with the help for proper Search Engine Optimization.

seo or sem

SEM over SEO?

Never even think of SEM over SEO. By all measures good SEO is needed for a business website. Search Engine marketing can be a good boost to search engine marketing but single handed its not that worth unless you are a company which can cover the money spent for search advertising and yet make good $$$

No matter how many clicks you get via paying, organic clicks are the ones which increase your internet presence.

What do i need before starting my ads?

  1. Complete knowledge of how your target audience can find you on a search engine.
  2. You should make a complete list of keywords and key phrases which can help you get target audience.
  3. Location which you want to target when publishing your search ad.
  4. A mobile or landline number which can keep track of enquires.
  5. Basic steps to be followed when setting up your search ads.

Keywords in SEM

Keywords play a vital role when creating a Search Engine Marketing campaign. You should know the in and out of what your customer will search so you appear at the top targeting more audience. Maintaining the keyword in affordable costs is another challenge when you setup an SEM campaign.

Apart from keyword selection for you ad your website should also have relative content to your ads in order to have a good ad rank. You must be thinking ad rank? Yes due to the increasing use of SEM, ads are now placed as per the website and ad content.

Pay Per Click

Pay per click services have become a compulsion for people in search of quick results in a limited period of time. The main issue here is it keeps on emptying your pocket for each click. This means even if it is just a content reader who searched for content matching your category you can end up paying for a click and losing the conversion chances.

How to get the max out of my Pay Per Click campaign?

The answer is simple. Analyze your competitors, make sure to use the best match keywords. In other words just think of yourself as the customer / client doing a google search trying to find products or services related to your Business.

Select the perfect timing – Schedule your ads as per your office hours this will help you never miss a Business call.

Does my business need a Search Engine Marketing campaign?

  1. How much money are you ready to spend/month
  2. What product / services are you providing?
  3. Whats the competition in your relative niche
  4. Do i need a local or national campaign?
  5. Can you products/services be sold online?
  6. Will SEM benefit your business?

Once you answer all this questions you will understand automatically whether you need SEM for your business.

Need an agency for SEM?

HaiYeMaya SEO can assist you with setting up campaigns and helping you compete with others. We provide complete digital marketing solutions for your business. For more contact us at info@haiyemaya.com

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