what is seo

What is Search Engine Optimization / SEO?


SEO is a¬†process which affects websites or web pages visibility on search engine’s unpaid results i.e. your ranking on search engines based on organic traffic, without paying for advertising

We being a SEO Agency in Mumbai love to share about this topic and how it affects every business which needs online presence.

Top search engines like google yahoo and bing have search result systems. Depending on your websites Search Engine Optimization the search engines place you on their ranking systems.

Advantages and Benefits of SEO

  • Ranking your website on search engines
  • Getting Online visibility
  • High return on investment (ROI)
  • More enquires for service/product sales
  • Good revenue generation for bloggers
  • More Social media followers
  • Impressive Call to action usage and much more

Things you need to know about SEO

Assuming you are a newbie to the SEO world the most important thing is to know its value for a business. Lets say you have a online clothing shop, so when some one will search for a product which matches your category you will show up in the top match. This helps increasing your sales and even landing more clients when it comes to providing services other than products.

In Mumbai, SEO is very important for every business as the real-time competition is very high and only a few reach the top.

SEO can help you get organic traffic to your website. Each search engine ranks your website on different basis. Here are few

Important steps for proper Search Engine Optimization (SEO)

  • On-Page
  • Off-Page
  • Good Content (copy)
  • Social Media Shares
  • High Backlink Count
  • Awesome Infographics
  • Mobile Friendly web page
  • Less Loading time

Every business has a marketing budget. If used properly the internet presence for the website can be achieved easily without going on a money spending spree for tons of services.

The main internet searchers, for example, Google, Bing and Yahoo!, utilize crawlers to discover pages for their algorithmic indexed lists. Pages that are connected from other internet searcher ordered pages don’t should be submitted on the grounds that they are discovered naturally. Two noteworthy directories are the Yahoo Directory and DMOZ, both require manual accommodation and human article survey.

To avoid unwanted content to be crawled by these crawlers we have robots.txt which we will discuss in a later search engine optimization post. Be sure you use the proper robots file because sometime you can end up avoiding crawlers to get your main webpage itself.

Does your website need SEO?

Contact us at info@haiyemaya.com to get your free audit. Depending on your scores you can decide whether you need an SEO agency in Mumbai or you can handle it yourself.

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  • Reply Swaroop November 14, 2016 at 11:49 pm

    I need to know how to seo for YouTube video

    • Reply Rahman Hajati November 15, 2016 at 10:40 pm

      Hi Swaroop,
      We are soon going to do a blog post about youtube seo tips.
      Stay tuned.

  • Reply Gale July 25, 2017 at 7:43 pm

    Thanks Rahman for this great article. This highlights why SEO is very important for a business.

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